Banking Survey ServicesThe Jackson Group assists financial services firms identify the areas which can impact both loyalty and retention when it comes to their clients.
According to a J.D. Power & Associates report in April 2010, customer loyalty and perceptions of brand image among retail banking customers continue to decline and satisfaction is leveling off if not also starting to decline. “Poor customer service” is cited as the most common reason for customers to switch banks, with just under sixty percent of customers reporting that they receive the most simple customer service acts from their bank.
The Jackson Group can offer banks / financial services firms the initial benchmarking survey to serve as a diagnostic as to what is driving both customer Satisfaction and Dissatisfaction. We also assist them with on-going tracking metrics to help insure their efforts to improve are producing the desired results.
With the Jackson Group, your efforts to stay in touch with what your customers need will be both effective and efficient. An experienced consultant and project manager are assigned to each survey project to ensure that the objectives are met and quality is top-notch.
The Jackson Group offers surveys through various methodologies, depending on the scope and focus of the survey project:
- On-line, web-based surveys with easy-to-use invitation methods and the potential for respondent-tracking for clarity of information;
- Telephone surveys using an in-house call center to reach desired random sample targets;
- Paper/mail surveys for reaching the largest number of customers through a traditional methodology.
Please view some of the specific survey services that are offered by The Jackson Group and can be applied to the Banking and Financial Services industry: Employee Satisfaction Surveys, Customer Satisfaction Surveys, and Market & Community Perception Surveys.
You can contact The Jackson Group by filling out the Contact Us form or by calling us at the number listed on the right-hand side of this page.