Customer Satisfaction Surveys
Every organization puts “keeping customers well and happy” at the center of its mission. Surveying your customers is a good way to ensure that you’re succeeding in that goal – and it’s also a way to effect positive change in your organization and stay ahead of your competitors.
We realize that surveying your customer population can be a difficult task. The method that’s used to collect data directly affects response rates, and understanding that data is a critical part of the survey process. We work with you to find the best possible survey methods for your unique situation, taking into account both traditional methods and innovative new ones.
The Jackson Group has offered Customer Satisfaction Surveys for more than 15 years. You will see the results of that expertise in our reader-friendly data reports that can be used at all levels of your organization. These reports are generated on a quarterly or monthly basis can be sent in digital format or hard copy…everything we do is for your convenience.
- System planning to ensure that all areas of the organization receive the data they need
- Help with designing your survey and customizing the questionnaire
- Recommendations for gathering the most representative data samples
There are four ways of surveying your customers: telephone surveys, hand-held/self-entry devices, web surveys and written surveys. (For more information on our various survey methodologies, click here to visit our “Survey Methodologies” page.)
Consultants and Project Managers work with the organization to determine the best possible survey instrument, using standard templates as “starting points” but incorporating as many custom inquiries as needed to capture the data required. The survey instruments can be completely customized to accommodate different populations, questionnaire lengths, and learning opportunities.
Reports can be produced on any interval — one-time, monthly, quarterly, annually, etc. — depending on the needs of the organization and the scope of the project. The reports are all “user-centric”, focusing more on a useful presentation of the data as opposed to overwhelming detail and statistics. However, the reports still offer analysis into the organization’s strengths and areas for improvement through “Top Ten” lists, Consultant’s Commentary, and descriptive summaries of the written comments offered.
For more information, please visit our Contact Us page and request for someone from The Jackson Group to reach you.
The Jackson Group provides your organization with a variety of flexible instruments for gathering readable and useable data.