Market & Community Perception Surveys
Knowing how you are perceived in the community is important to the culture and commerce of any business. Being able to gather candid feedback ensures that you are committed to fostering healthy, open dialogue between business and community, and the success of your company will be a byproduct of that communication. This is the catalyst for positive change in many organizations.
The Market Perceptions survey is an effective way to target a large population about a specific issue. For instance, if you had introduced a new product in your repertoire but saw low sales over a certain period of time, you could conduct a market perceptions survey to see why the response was lackluster. If you worked at a facility where walk-in clientele had been a mainstay for quite some time but then suddenly reached a plateau, you could gather feedback to determine why the decline had occurred.
The most effective way to do this is through a random sample of those in the community. We can work with you to determine how many people need to be reached in order to gather the desired response rate for quantifiable data. Our consultants work one-on-one with you to design a questionnaire that targets the issues needing to be addressed. Then, our trained call center technicians contact those members of the community and conduct the survey via telephone.
Once all of the data has been gathered, a general analysis is done and reports are produced. Reports are compiled to show the aggregate results but can also be customized by demographics, etc., if desired. Our user-friendly format includes charts and graphs as well as a breakout denoting the key statements.
Solid expertise, flexible options and results you can count on….they are all components of who we are and what we do. At The Jackson Group, our approach utilizes these resources to make the market perceptions survey process a true partnership. Please contact The Jackson Group for more information on this particular service.
The Jackson Group provides your organization with a variety of flexible instruments for gathering readable and useable data.