Being able to gather candid feedback on existing services and hear input concerning needed health initiatives and services demonstrates your commitment to fostering healthy, open dialogue between you and the area you serve. This is the catalyst for positive change to make the health of both your organization and your communities stronger. The Jackson Group is NOW PLEASED TO ANNOUNCE that we offer BOTH IN ONE PACKAGE.
A Market Perception / Health Needs Assessment survey is an effective way to target a large population about specific issues regarding hospital accessibility or the overall health of the community, as well as gathering information to improve your marketing efforts. For instance, if you have introduced a new product or service in your repertoire but are seeing low engagements over a period of time, you could conduct a Market Perception/Health Needs Assessment survey to see why the response is lackluster. Or, if you would like to gauge the level of health or the overall service area’s attitudes regarding your accessibility as a healthcare provider, you could gather feedback through a survey. If you are considering adding new services or procedures, or need to determine the perceptions of your target population, you could conduct a survey to validate the addition of this new service or to ensure you are marketing to reach your entire service area demographic. .
We can help you reach your desired target population with our Market Perception/Health Needs Assessments through our utilization of various methodologies; web, phone or written survey. You could also choose to combine methodologies to create a very flexible survey process: initiating the survey with a written survey or phone call, then if the respondent would rather complete the survey on the web they can access it via a secure link that lets them pick up where they left off. Plus, every Market Perception/Health Needs Assessment project has the ability to use our MERCURY system for online access to real-time data and results.
The Jackson Group, with our experienced staff of survey consultants, project managers, call center agents, technical support staff, and consulting partners, can ensure that no matter what the need for gathering data on marketing information, community perception or health needs, your project is in good hands.
For more information on this exciting new opportunity, contact us via telephone at 800-554-0373 or by filling out a contact form here.